Avamo grew up in the Canary Islands and was immersed in the music scene from a young age.
She never had a music lesson, but was the kid who’d be running up and down the palm tree lined streets with her friends, only to be rudely interrupted by a bellow from whichever bar was having the slowest karaoke night (‘and next up we have... Jade! Jade? JADE?’)
Her official singing career began upon forming a cover band.
Until the Covid outbreak they performed regularly at Jazz After Dark, an intimate venue in Soho, London, where Amy Winehouse and Pete Doherty also used to perform.
When lockdown was announced, she tried her hand at learning the guitar and since then has written and composed nine songs, four of which are fully completed with their own video (all of which were made by Avamo on a budget!)
Being raised in an English/Spanish culture exposed her to an eclectic range of musical influences, such as Jarabe de Palo, Bonnie Raitt, Tedeschi Trucks Band, along with many others.
She describes her style as "pop/country rock meets a modern twist of soul".
Her lyrics are borne from a mixture of experiences and observations. ‘Great Escape’ is about feeling trapped in a failing relationship,
The song recently received airplay on BBC Introducing, which is Avamo's biggest industry-related accomplishment to date.
She wishes she started making music sooner, but now that she is in the swing of it, she'll never look back.
"These last few months have taught her a lot about herself: how deep below the surface perceptions can hide and how rewarding it can be to express yourself through music."
As the songs began to flow all that was missing was a 'stage name' so after several hours of layering vocals, she came up with AVAMO, an acronym for All Voices Are My Own.